Buckeye Nation Week Campaign
Digital Signage, Social Media, Print
OVERVIEW
Buckeye Nation Week is an opportunity for all Buckeyes to come together and celebrate their pride. It is a week-long celebration highlighting the best of The Ohio State University. Buckeye Nation Week is an initiative from the Office of Student Life's Student Activities department. The week is an inclusive celebration for all Buckeyes. Students can choose their favorite parts of being a Buckeye, from traditions to entertainment, and build on their pride for what makes the university an incredible place to learn and live.
SOLUTION
Our goal with these materials was to capture the spirit, energy, and tradition that Buckeye Nation Week encapsulates. The campaign uses intentionally chosen photography that focuses on moments of connection and optimism through the subjects. The deliverables span across digital, print, and apparel to reach a maximum audience.
DIGITAL SIGNAGE
SOCIAL MEDIA
The posters, a-frame signage, and hot cards laid out the events for the entire week of celebration. Because these were event specific, the client wanted the original photo to be swapped out with one that aligns with the final and biggest event of the week, the concert.
